AI Insights · Timothy · July 2025
Top Consumer Finance Apps on iOS in Latin America: Q2 2025
Explore the performance trends of the top consumer finance apps in Latin America on iOS during Q2 2025, featuring data from Sensor Tower.
In the second quarter of 2025, the top consumer finance applications on the iOS platform in Latin America exhibited varied performance trends. Here's a closer look based on data from Sensor Tower, where more insights are available.
Nu saw consistent weekly downloads, starting at around 112K and peaking at approximately 133K by the end of June. Weekly active users hovered around 22M, with a slight increase towards the end of the quarter, reaching close to 23M.
For Banco Itaú: Conta, Cartão e +, downloads experienced fluctuations, starting at 90K, surging to 160K in late May, and then settling around 80K. Active users showed a steady increase from 9M to over 9.4M by the quarter's end.
CAIXA Tem experienced a decline in downloads from over 100K to around 60K, while active users remained fairly stable, peaking at nearly 3.9M in late May.
Banco del Bienestar Movil saw an overall decline in downloads, starting at 75K and dropping to about 18K by the end of June. Active users, however, increased from 812K to nearly 989K over the quarter.
Lastly, CAIXA maintained steady download numbers, ranging from 54K to 68K. Active users varied slightly, ending the quarter with approximately 8.8M.
These trends highlight the dynamic nature of consumer finance app usage in Latin America, with varying degrees of user engagement across the top apps. For a deeper dive into these metrics, visit Sensor Tower's platform for more comprehensive data analysis.
